May 5, 2015

Social Media Tips – Pinterest

Pinterest has proven the adage “A picture is worth a thousand words” to be absolutely true in its case. The site is one visual treat that millions are finding irresistible. Pinaddiction is the new fever that has gripped the world. Pinterest has really “pinned” it!

According to comScore, Pinterest has crossed 10 million unique visitors hitting a high of 11.7 million unique monthly US visitors. In late March 2012, Pinterest’s no-follow rule notwithstanding, 1,170 Pinterest videos were indexed by Google. By mid-April 2012, that figure climbed to 5,870 video results, an increase of more than 500% in just three weeks. In a short span of time, Pinterest has become one of the most happening places for video marketing opportunities.

Pinterest’s recent integration with Vimeo has led to a galore of enticing opportunities for marketers. Though you could pin YouTube videos on Pinterest before, the recent Vimeo integration gives scope for more quality and artistic thumbnails. Pinterest is as much about videos as it is about pictures. Thus, it’s important for your Pinterest account to have a balanced mix of both videos and pictures. So what is your strategy for your products/brand for the “it” site of the year? Heads up! Are your products visually appealing??? Make sure you think about this before you start on your strategy.

Here are few helpful video tips for your Pinterest strategy:

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  1. Strategize: Strategizing cannot be emphasized enough irrespective of the social networking site. Whether you plan to pin videos or pictures, you need a strategy for your brand/product. Your strategy will help you plan when you want to start, what you want to pin, how to organize your account, how to draw followers (who are potential customers) etc.
  2. Customize your thumbnail images: It is better to customize video thumbnails rather than pinning a video still frame that looks grainy. Arty video thumbnails look and blend in much better. Vimeo offers a much better option of uploading your own customized thumbnail. This leaves the quality control in your hands. While selecting a thumbnail, choose one that is visually appealing and which represents your video. The board name and thumbnail help in conveying the board theme to your TG.

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