Social Media ROI

A SOCIAL MEDIA MARKETING PLAN AND MEASURING ITS ROI

 Using social media marketing to be an effective marketer for your company means getting results. Understanding the ROI of social media is one way to keep track of and provide results.

In any effort, a plan is helpful. Moreover, if you’re not measuring it, how and when will you know about your improvement?

In this short article we take a look at a simple social media marketing plan to help you get started in a very low cost effort.  Internet and marketing tools can help accelerate results, but without this added expense you can still make significant headway in getting customers through the door with social media marketing.

DAILY SCHEDULE

CREATE THE CONVERSATION!

Tweet – 1/hour, 4 retweets/day of influencers and retweeters

Facebook – 3 – 5 posts/day

Google+ – 3 – 5 posts/day

Linkedin – 2 posts/day

Pinterest – 4 – 5 pictures/day

Blogs – 1 blog/week

StumbleUpon – each Tweet and post, press release

Digg – each Tweet and post , press release

Interviews – post to blog 1/week

Press releases – 1 week

YouTube – 1/week

Stream – 1/week

MONITOR ACTIVITY.

Daily –  website –respond to comments, issues and questions

Daily – Internet—respond to comments, issues and questions

Daily – Use brand monitor tools to monitor Internet traffic

Use communication and media protocol for responding to negative press

Use the search engine and other site owners to amend, delete or otherwise mitigate negative comments

PROMOTE!

Use website landing page to direct all activities towards this page for conversion

Use pictures, graphics and infographics whenever possible

Use events and then promote the event using pictures, press releases, and social sites – before and after

Integrate and tie activities and social sites cross-site for effectiveness

Track success

   Google analytics

   Brand Monitor

   Peer Index

    Klout

   XeeMe

    Edge Rank

Use aggregation tools to schedule and launch activities such as Hootsuite

Invest in submission to directories , lists, and directories

SOCIAL MEDIA MARKETING ROI

(Daily Facebook impressions – paid impressions) x $10 CPM

Facebook clicks (or comments) x avg. cost PPC clicks

(Tweets and Followers) + (Retweets + Twitter mentions) x 310 x .12 x $10 CPM

YouTube views x .20/view

Blog views x avg. cost of PPC clicks

Internet mentions x avg. Cost of PPC clicks