The Hi Merit Marketing Development/Implementation Model

 

 

Growing your business is our business – we do this through a a simple linear model called the development/implementation model. In understanding how we help your business grow, we offer a glimpse of the macro level plan that outlines what to expect when you engage us. It is articulated in a way that walks you through your stages or phases against the backdrop our what we do at this same step or phase.  Us – what we do. You – what we expect you to do.

THE MEET & GREET

business plan, financial plan, strategic plan

Awareness is the first step to success

US – concept

You – awareness

We listen. We need to understand your business model, and what advertising and marketing efforts you have undertaken for your product or service. It is difficult for anyone, including Blue Planet to recommend any changes or additions to your marketing plan if we don’t fully understand every aspect of how you deliver your product or services to a single or multiple channels.

 If you don’t already follow the competition, then we’ll develop your strengths, weaknesses, opportunities and threats (SWOT) model. Then we map out how we will get from point A to point Z.

OUR FIRST FOLLOW UP MEETING

fundemental research and strategic planning are the foundation of success

We research you and the competition

 

US –  research

You – consideration

 

OUR FOLLOW UP TO OUR FIRST MEETING

process design, integration

We design your strategies one step at time to be supremely effective in delivering client conversions and results

 

US – offer for design/campaign

You – US – intent to purchase

Outside of design, you could also consider our technical solutions works of art. Clean, sophisticated code, and a lot of brainy muscle is what goes into this phase. You may never see the ones and zeroes, but this is really where all the magic happens.


YOU’VE CHOSEN BLUE PLANET AS YOUR MARKETING CONSULTANT

communication, marketing integration, growth model

Each strategy and campaign are part of your overall business communication and marketing integration strategy

The integration of the process for design and campaign

Design

We take what we learned from the initial research with your company, and have constructed an integrated plan that may take the form of mobile strategies, cause marketing, website update or redesign, unifying communications, cable, print ad, PR releases, blogging, media, advertisement, event marketing, account management, demand generation, nurturing campaigns, social media, eCommerce strategies or a host of other strategies that might make sense for your business.

One thing is for sure, your strategic plan will likely take two forms; organic and paid. Organically, we will work together to achieve demand generation and conversation through the sales funnel and front end of the client life cycle. Paid campaigns take many traditional forms or digital campaigns.

Here’s how we differ from most companies claiming to be marketers: we integrate all your efforts to form cogent marketing plan that stem from numerous in-place strategies, and new strategies to increase revenue and improve EBITDA.

Testing / evaluation

Beta testing, A/B testing, multivariate testing, surveys, councils, analytics and other tools are used to gather and analyze behaviors, and convert these consumer behaviors into actionable plans for your business.

 

WE CONTINUALLY UPDATE YOU AND LOOK FOR ROADBLOCKS OR LEVERAGE FOR YOUR BUSINESS SUCCESS

Follow up /implementation

We follow up monthly because we use tools which typically gather and report information on a monthly cycle. We practice what we preach, so you’ll find us corresponding to check your status, so you should too. What this means is that a strategic outlook requires you to examine your business performance forecast against your monthly trend line. How else will you determine where you are in the quest to grow an increase the revenue stream?

 

WHEN WE CHANGES IN CONSUMER BEHAVIORS TOWARDS YOUR PRODUCT OR SERVICE OFFERING AND YOU AGREE, WE ADJUST THE PLAN TO OPTIMIZE THE REVENUE STREAM

Organic growth/continuous improvement

Sometimes things need a bit of adjustment. We are ready to re-visit our solutions to make sure they are still working as intended. If not, we make modifications until everything is back to tip-top shape.