HiMerit uses integrated marketing and communication, media buys, media relations, internet strategies, social strategies and traditional marketing strategies to align your brand message for results. We build an integrated, proactive communications program supporting your business model, mission and revenue strategies for your company
We use simple, easy to use tools for every level of leadership to implement and hold everyone accountable to the successful achievement of your goals.
• Working with a diverse, matrix staff we assemble a unified communication plan, developing dynamic, integrated programs across a mix of media/vehicles to create consistent brand messages and customer experiences–throughout advertising, direct marketing, promotion, customer and public events, media relations and social media, as appropriate.
• We help you lead the development of:
o Proactive media outreach, establishing relationships with key media outlets to achieve placement in top-tier business, trade and new media outlets.
o Cause marketing strategies that enhances brand image and brings credit upon your organization.
o Comprehensive marketing communications for products, programs and services.
o Effective social media strategies that continuously build audience, interaction, and track the voice of the customer and client to conversion or retention.
o Employee communications that engage the workforce and add value to the workplace culture against employee values: #1 communication, #2 employee development and #3 recognition.
o Communication risk mitigation plans, including crisis communications preparedness and planning to avert, and mitigate media and Internet-based negative information.
o Metrics to evaluate efforts and verify results. Use metric, data, reports and analytics to convert into actionable results.
o Collaborate proactively with internal business unit leaders to ensure that the Company’s messages, programs, and products/services are in alignment.
o Plan annual communication budgeting; act as steward for quarterly business and budget planning and brief the board where appropriate.
o Define and implement best practices, standardize processes and streamline workflows. Support department personnel with processes that filter work requests and prioritize projects.
o Lead the voice of the customer program, turning buyer and client information into actionable cross sell and retention strategies using employee engagement as appropriate.