SEO Priorities For Your Business

HiMerit SEO Priorities for Your Business

  1. Keywords
    1. 1 word keyword search – head-word search
    2. 2-3 word phrase search – long-tail search
    3. Competition/frequency placement
  2. Site architecture
    1. Page categories
    2. Page count
    3. Inbound links
    4. Outbound links
  3. On page optimization
    1. URLs
    2. Page title
    3. Alt tags
    4. Image file names
    5. Body text (keywords)
    6. Page headings  (H1 – H2)
    7. Bold text
    8. Italicized text
  4. Link building
    1. Guest blog
    2. Digital PR
    3. Vendors, suppliers and partners
    4. Press releases
    5. Directory submission
    6. Competitor analysis
    7. Blogger reviews
    8. Digital reviews
  5. SEO tactics
    1. Black Hat

                                                               i.      Automated content generation

                                                             ii.      Keyword stuffing

                                                            iii.      Reciprocal link trading

  1. White Hat

                                                               i.      Meta keywords

                                                             ii.      Directories

                                                            iii.      Wikipedia links

                                                           iv.      Press releases

                                                             v.      XML sitemap

                                                           vi.      Viral content

                                                          vii.      On page optimization

                                                        viii.      Internal link architecture

  1. Link Baiting & Social Media
    1. Blog about it
    2. Press it with PRWEB
    3. Then Digg it or Stumble it
    4. Tweet it
    5. Post it to FB
  2. SEO and PPC
    1. Search behaviors

                                                               i.      15% try different search engines

                                                             ii.      62% click on page 1 only

                                                            iii.      23% click a page 2 result

  1. 42% click #1 search spot – so get there
  2. 23% click a PPC link (1 in 5)
  3. ROI SEO vs PPC

                                                               i.      40% of SEO campaigns achieve >500%

                                                             ii.      22% of PPC campaigns return >500%