Profit!

A Profit Model for All Sectors and Business Types

profit motive

Customer centric organizations consistently win and are profitable!

 

Business management needs a profit model that works today. Integrated marketing and communications are a strategy to deliver customer products and services. When the profit motive is the customer first and shareholder value second, it becomes sustainable.

Add to this the systemic processes, and advocacy marketing and you will achieve sustainable profit!

 

6-Step Model for Sustainable Profit

 

Tradition- al Profit Motive Respon-sible Profit (1) Sustain- able Profit (2) Thematic Profit (3) Impact Profit  (4) Philan-thropy (5)  Re-analyze  5 Steps 
Profits are sales driven with some marketing strategies applied, with shareholder wealth as the goal  Profits are motivated by customer needs, and shareholder wealth Profits are primarily driven by customer needs   through systemic, integrated marketing strategies, achieving  both  customer needs and shareholder wealth  Profits are derived through meeting customer demands, using integrated marketing strategies, achieving both customer needs and shareholder wealth  Meeting customer needs through service and product delivery, and innovation brought about through customer interaction, are driven through integrated marketing strategies.   Advocacy marketing strategies are combined with and introduced to coincide with customer needs and wants.  SWOT, biz intelligence, and continuous improvement through Lean 6-Sigma are applied to corporate goals: customer first, corporate citizenship, shareholder wealth, employee needs, integrated marketing and communications programs, and profit. 
Profits are a by product of customer service or product delivery systems. Meeting customer needs through service and product delivery, and innovation brought about through customer interaction, are driven through integrated marketing strategies.  Profits are a by product of customer service or product delivery systems.