Basic Website Design Strategy

HiMerit Website Design and Graphics

What is the main purpose of your website?

Lead generation? Traffic conversion? Informational? Data gathering? Donation driven?  Retailing products?

Websites are a marketing extension or strategy of you r business model. Websites should represent your brand and focus on the purpose of the website. Many businesses invest a lot of time and money establishing their websites.  They can be very creative with eye catching color graphics, full of information.   They tell what product or service is offered, where they are located, and sometimes even a brief bio about themselves and their staff.

One of the questions I most often get is, “why isn’t my website ranking on page one (1) of organic search? 

The answer is pretty simple, the website needs to be registered with 4,000 Internet directories, it needs 100 inbound links, it needs to be constructed so that all the tags, headings, and other features are scripted into the website.


If your website purpose it attract new leads, this is to say that you get a new (unique) visitor at your home page, and they either click on your landing page and enter their contact information, contact you directly or buy something on your website, then you’ve taken a prospect and turned it into a lead.

A Lead Generation Website has many elements to attract prospects like:

  • A Call To Action
  • An Irresistible Offer
  • An Opt-In Capture Form
  • A Clear Message
  • An Easy Navigation Platform

What is a “Call to Action”?
A “Call to Action” directs the prospect to initiate some form of action.

  • Examples include: “Watch this free video”, “Give Us a Call At”, “Buy Now”, “Receive a Free Report”, “Get a Free Estimate Here”, and so on…