There’s a great show out that is unfortunately in its final season of running and perhaps you have heard of it, Madmen. If one can get past the crazy social life of Don Draper, long enough to actually take a look at what his work entails, it is clearly not simple work and entails more than just a small component of creativity. Fast forward 40 years and inject the internet into the mix; the job just got that much more difficult.
In the last decade, the marketing world has gone through an unprecedented shift in paradigms. Instead of being primarily concerned with gimmicks, television and radio advertisements, companies now have to concern themselves with the incredibly vast world of the internet as well. What’s more, not only is the internet vast, it is also ever changing: What could be good practice today, may not be good practice tomorrow.
The challenge for small business owners is that understanding the concepts of the various internet marketing platforms is difficult enough in itself, but keeping up with them is another story. With search engine optimization, pay-per-click advertising and social media marketing all always being highly susceptible to change at the drop of a hat, the most successful small business owners understand the value and necessity of a great marketing agency. By allowing experts, whose full-time job is to keep up with the latest and greatest marketing techniques, to help a small business shape and pursue its marketing goals, the owner of the business can focus on other more pertinent parts of the business they are better equipped to handle.
If you are thinking about starting a new business that needs a vigorous and aggressive marketing campaign, or already have a business that could use some life injected into it, please feel free to contact us and we would be more than happy to help your business achieve what you know it is capable of.