Most new users to the Internet and social media marketing will not remember what websites looked like from the beginning or even in the 1990s when Internet access took off. Those of you who have been an avid user of the Internet for one purpose or another might. Web designers use to use a programming code called HTML to make up a web design and because this basic programming code became very popular for making websites it made web designers look like experts in their fields. I could not tell you how many books came out in the 1990s that taught how to build a web design using HTML. Because of specific websites like Yahoo, newspaper websites and Amazon needed special programming, there were several new programming languages used.
HTML could only do so much, so the web designs were nothing special. Some web designers with unique skills could do really good web designs but they were not the norm. Some companies were wanting websites that were attractive to the customers so web designers started putting their artistic abilities to use in order to make these websites beautiful. After a while web designers were holding contest on who had the best looking web design around. Getting on the first page of Google, Yahoo or MSN was not as important as the appearance of a company’s website.
In comes a special program called blogging. This is the first start of social media (besides email) that people can post, comment and have an indirect conversation on ideas and stories. I call blogging a part of Social Media because of it’s ability to be able to comment on a blog post which gave people the ability to have a 2 way discussion. When you look at the many blogging platforms started you would see they were really plain and not very attractive. Then people noticed how the search engines paid attention to the content of these blogs and started incorporating them into their web design. Now a days you will read or hear “Content and communication is King” by almost every web designer or Social Media Marketing expert. If this is the case (which it is) then how would your website’s web design have to look?
When Myspace (Social Media) came along it gave businesses and organizations another way to market to customers. Companies had learned to get a social media account so they can market their company through this social media platform. Because customers reacted to companies in a positive way, Social Media Marketing became a must-do. Platforms like Twitter, Facebook, Linkedin and Google + have now become an important aspect to marketing socially to consumers. These Social Media platforms have proven that you can reach customers with just a basic web design.
This is how Social Media Marketing has influenced web design today. Content and communication versus appearance. If you would like more information on how Marketing on Social Media can help your company feel free to contact us.