Social media websites are on the rise and businesses are taking advantage of the benefits of them. You know your business needs to be on social sites, but how do you go about starting? If your business has a visual nature, you might want to think about starting with Pinterest—an image-based social site that allows you to “pin” picture content for your followers to see. Let’s look at some tips to get you going with your Pinterest account.
1. Choose The Business Account Option
When you start your account on Pinterest, you need to choose the business option. This lets your customers know that you’re a legitimate, professional business. It will make certain things easier in the future, like selling products on your Pinterest page if you desire.
2. Pin Frequently
Give your followers content often. People will understand that you’re eager to serve them if you provide valuable information on a consistent basis. Don’t pin something just for the sake of pinning, though. If you’re going to pin, make it high quality content. Aim for pins that both inform and entertain.
3. Make Sure Your Website Is Pinnable
Given the image-focused nature of Pinterest, you’ll need lots of picture content on your website. If you’re running low on photos, check out stock photo sites like iStockPhoto, Shutterstock, and Fotolia for pictures that are royalty-free. But a pin-friendly website doesn’t just mean having lots of pictures. You’ll need to give visitors an easy way to pin your content directly from your site’s pages. To accomplish this, add a “Pin It” widget, app, or plug-in to your site.
4. Use Pin Boards To Organize
Your followers want specific things. Content that wanders all over the place isn’t going to please them. So keep your pins focused by using pin boards to organize them. Each pin board needs to have a main idea or focus. Stick to that central idea and keep your boards well-themed.
5. Do Contests
Holding a contest will engage your fans and give them entertainment. You will also benefit with increased likes, shares, and follows of your Pinterest pages. Provide incentives and rewards for the winners of your competition and use apps to make things easier, like Votigo. Be sure to read Pinterest’s terms and conditions first, so you’re not violating any rules.
Pinterest is a great way to get started and have a platform on social media sites. After you establish yourself on Pinterest, you can branch out to other social outlets and spread your brand even further. Your online presence is important, so make sure your posts and pins fit with your branding voice and style. Be patient—it takes time to get the word out about your business and become known as a thought leader in your industry. If you need any assistance with your social media marketing, don’t hesitate to contact us. We’d be more than happy to help!