LinkedIn is a social media networking site that is geared specifically towards business. This provides opportunities to find like-minded people withing your industry to work with and increase sales by finding new customers. It’s easy to mess up when it comes to social media marketing, so let’s look at a few tips to help you make the most of your LinkedIn experience.
1. Have A Good Profile Picture
Your profile picture on LinkedIn should represent your business, not your personal life. So don’t use your family photo or a snapshot of your dog for your profile picture. Use a high quality picture of yourself in professional attire. Your eyes should be open so you’ll appear awake and alert. Make sure you smile—people always look more approachable when they’re smiling. You want people to get a good impression of your brand and business when they come to your profile. So make sure your picture is one you would see as professional if you were the visitor.
2. Catchy Headline
Your headline is basically your slogan for your LinkedIn profile. You want it to be catchy and unique. Everyone is going to put the generic job phrases on there, so distinguish yourself and put something different.
3. Current And Informative Status
Your should update your status on a regular basis so people will know what you’re up to. This shows viewers that you’re active and contactable. Post your accomplishment, as well as your goals for the future. You can link to business articles or blog posts you’ve written. And you can post updates on your products and services.
4. Interesting Summary
Your summary needs to be told in a way that won’t put your audience to sleep. People like stories, so be a storyteller. Get your accomplishments out there, but don’t brag. This lets those interested in contacting you know that you’re capable, but humble. You can speak about what motivates you in your career, past jobs, future plans—just keep it interesting. Don’t forget to include your contact information.
As a business owner, you should utilize LinkedIn and other social media sites to expand your influence. Keep it consistent, share useful content, and always brand yourself appropriately. If you need any help on your marketing, please don’t hesitate to contact us. We’d be happy to hear from you!